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About us

LOFT creates modern, feminine, versatile clothing for women with one common style goal: to look and feel confident wherever the day takes them. We empower women to find their authentic self-expression because feeling like yourself is always in style.

Here at LOFT, we're busy styling the careers and supporting the lives of everyday optimists just like you. Express your authentic self and experience endless inspiration, all while enjoying the opportunities and benefits that help you get the most from your career, life, and wardrobe.

About the role

Responsible for managing all performance marketing channels to drive new client growth, retention and reactivation. Spearhead the optimization of SEM programs, Affiliate Marketing, Video, Display and Paid Social. Execute seasonal strategies, monitor vendor performance, report weekly on success metrics. Optimize all channels within the season to drive efficiencies and results.

The Impact you can have

• Partner with agency to execute and optimize all Search, Affiliate, Display, Video and Paid Social efforts
• Develop strategic plans to drive efficiencies in spend between programs, while reaching overall
  business goals for new and retained clients
• Partner with Manager to track budgets and weekly spend in coordination with Finance
• Leverage multi-touch attribution tool to asses the value of our spend by channel and by audience on the overall business
• Contribute to a test and learn team environment and focus on new creative strategies to engage the
  client both online and offline through digital marketing channels
• Forecast and estimate overall online performance on a weekly, monthly , quarterly, and yearly bases
• Measure and report performance of all digital marketing campaigns, and assess against goals
• Understanding of ad formats, segmentation, look-a-like audiences and growing trends in
  paid media and programmatic display
• Collaborate with agencies and other partners to manage digital campaigns
• Collaborate with CRM teams to have a deep understanding of the client and their behavior
• Brief in creative needs for Paid marketing with creative, design and copy teams, while sharing analysis and best practices to optimize creative testing
• Partner with Brand Marketing on campaign launches on paid channel support
• Collaborate with Social Media team to execute influencer and paid social strategies
• Collaborate with Credit Marketing team to improve overall experience and knowledge of the program
  and perks through digital marketing channels
• Identify trends and insights and optimize spend and performance.
• Support identifying seasonal traffic projections
• Summarize findings in written and verbal reports to upper management.

You'll bring to the role

• Proven experience with increasing acquisition, nurturing, and conversions while managing against aggressive revenue and profitability goals.
• Strong attention to detail
• Experience partnerning with key vendors and briefing projects
• Ability to lead and mentor a team that can execute programs in a fast pace environment
• Experience in digital execution of video strategies across platforms
• BS in Marketing or related field
• 1-3 years of Performance/Digital Marketing experience within Affiliate, SEM, Video and Paid Media with
  experience in Retail preferred.

Benefits At KnitWell Group

• Merchandise discount at our brands: 50% off regular-priced merchandise at Ann Taylor, LOFT, Lane Bryant, Talbots and Haven Well Within (in store and online) 
• Support for your individual development plus career mobility within our family of brands   
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities*  
• Medical, dental, vision insurance & 401(K) retirement* 
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays*
• The target salary range for this role is: $66K - $68K.
• Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role. 

#LI-LL1

Location:

Times Square Tower-ANN-New York, NY 10036

Position Type:

Regular/Full time

Equal Employment Opportunity
The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.