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About us

KnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America – Ann Taylor, Chico's, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots, White House Black Market. Individually, our brands are unique and strong. Together, we are powerful.

Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.

About the role

As the Customer Data Manager at Knitwell, you will play a pivotal role in enabling and optimizing our Customer Data Platforms (CDP) across the enterprise. You will also provide guidance as it relates to our Customer Data Strategies and Customer Data Governance across the remainder of the Marketing Technology portfolio. You will lead a dedicated team in harnessing customer data to enrich our loyalty program and implement strategies aimed at enhancing the overall customer experience. Your responsibilities will encompass ensuring the availability of pertinent customer data for targeted marketing campaigns, as well as maximizing communication channels to foster engagement and retention. The ideal candidate will possess critical thinking abilities, a solid understanding of marketing technologies and excellent written and oral communication skills.

The impact you can have

• CDP Ownership: Take charge of the CDP applications, ensuring they are efficient to support customer-centric strategies and objectives across our brands.

• Marketing Technology Guidance and Collaboration: Provide technology guidance to the consumers of our customer data as well as brand partners. (examples: Loyalty, ESP, CRM)

• Team Leadership: Lead and motivate a team focused on leveraging customer data to enhance cross brand marketing, drive initiatives aimed at improving the overall customer experience and revenue.

• Data Utilization: Ensure that the right customer data is accessible and utilized effectively for targeted marketing campaigns, personalized communications, and loyalty program enhancements.

• Data Management: Oversee the management and maintenance of customer data within the CDP application, ensuring accuracy, completeness, and security.

• Snowflake & Cloud Expertise: Leverage advanced knowledge of Snowflake architecture and cloud technologies (Azure, AWS, GCP) to optimize data storage, migration, and integration strategies.

• Vendor Relationship Management: Manage relationships with third-party vendors, ensuring alignment with business objectives and compliance standards.

• Compliance & Governance: Review Statements of Work (SOW) and ensure adherence to compliance and governance frameworks.

• Agile & Project Management: Apply Agile methodologies and JIRA administration skills to manage project workflows, sprint planning, and delivery timelines.

• Campaign Optimization: Collaborate with marketing teams to optimize CDP campaigns, ensuring personalized and targeted communications to drive customer retention and acquisition.

• Collaboration: Collaborate closely with marketing, analytics, and technology teams to align customer data strategies with broader business objectives and ensure seamless integration with marketing initiatives.

• Performance Monitoring: Monitor and analyze the performance of CDP activities and customer engagement metrics, providing insights and recommendations for continuous improvement.

• Technology Integration: Work closely with technology teams to integrate and optimize CDP systems, ensuring seamless functionality and alignment with business needs.

You’ll bring to the role

• Bachelor’s degree in computer and information science, data analytics, or an equivalent combination of education and experience

• Proven experience in CDP or CRM management, with a focus on retail or e-commerce environments

  • Preferred experience/understanding in:

    • Customer Data Models – Experience with Red Point Global, Epsilon, Clario, Snowflake or SFMC

    • Data Build Tools and Governance

    • Scientific Assessment Framework

    • Cloud Data Infrastructure (Azure, GCP, AWS)

    • Integration strategies and off-prem/cloud migration

    • Agile Software Development and JIRA Administration

• Strong analytical and data interpretation skills

• Ability to multi-task in a dynamic and fast-paced environment; comfortable with ambiguity and can quickly become knowledgeable in a range of solutions

• Strong verbal and written communication skills

• Experience managing and integrating technology solutions for Software as a Service (SaaS) platforms in an enterprise setting

• Demonstrated familiarity with multiple enterprise systems and platforms across the marketing technology stack (ex: email service, loyalty, SMS, CRM and Analytics providers)

• Proven track record of improving product and customer experience by working cross-functionally across business, technology, support, and/or creative teams

• Understanding of how to conduct Proof of Concepts (POCs) with CDP platforms to design, validate, and understand enterprise-level solutions that align with business objectives and technology strategy

• Demonstrates strong communication skills, both oral and written, especially in bridging communication between technical and non-technical colleagues

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.

• Support for your individual development plus opportunities for career mobility within our family of brands.  

• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*  

• Medical, dental, vision insurance & 401(K).* 

• Employee Assistance Program (EAP).

• Time off – paid time off & holidays.*

*Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

• Remote: This position works remotely. Occasional travel to a company office may be required. 

Applicants to this position must be authorized to work for any employer in the US without sponsorship. We are not providing sponsorship for this position.

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Location:

Corporate ascena – Remote

Position Type:

Regular/Full time

Equal Employment Opportunity

The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.