Inspired Since 2004
We’re a brand built by women for women—we believe confidence begins with comfort, and our thoughtfully designed bras and panties help women feel as incredible as they look. For more than 20 years, we’ve combined innovation, craftsmanship, and an unwavering commitment to create a fit you can feel good in not just for a moment, but every moment of life. When women feel comfortable in what they wear, they can focus on living boldly, confidently, and authentically.
Our Story
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For Women by Women
Our customer is our inspiration. She works hard at everything she does, so we’re working hard to create beautiful bra solutions for her, for all of us.
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The Perfect Fit
It’s not about the runway, it’s about the real way. We are here to listen to her and design products that support her needs.
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Bra Shopping Revolution
Our bra-fit experts work directly with each customer to measure, fit and walk each woman through our revolutionary approach to bra shopping.
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Solution-Driven Products
Creating beautiful, solution-driven products is at the core of what we do. Technology, construction, materials, and beauty all matter.
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A Culture of Care
We’re here for our customers and each other, celebrating individuality and working together to create beautiful experiences.
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Empowering Women
Whether through our products, our service, or community involvement, we’re committed to helping women feel seen, supported, and empowered.
Working at Soma
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Retail Stores
Support is part of our everyday culture. We live it. For associates, that means having the tools, resources, and encouragement to build a career they’re proud of. On our store teams, every connection has the power to make a meaningful impact. By helping her find the perfect fit—whether intimates or apparel—you offer confidence, comfort, and support for the life she is living now. At Soma, you become part of a moment that can truly change how she feels about herself.
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Main Campus
Our campus experience is designed to help associates feel connected, supported, and inspired. No matter your role, you’re supporting our store teams and helping drive the future of our brand. With dedicated meeting spaces, wellness resources, and services to support daily life, we have workspaces that work for you.
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Behind the Bras
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Prints & Designs
Exclusive prints and one-of-a-kind designs are at the heart of Soma styles. Our in-house artists explore a rich mix of creative techniques—from watercolor, gouache painting, iPad sketching to tie-dye, and other hands-on methods—before transforming their work into the prints customer love.
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Product Innovation
Our Design team partners closely with textile experts to develop custom lace, perfect embroidery, and curate the fabrics, widths, and finishes that are tailored to each garment’s needs. Every bra reflects thoughtful innovation, combining fabric, spacer materials, and seamless construction to deliver beauty, comfort, and support with intention.
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Extending the Product Lifecycle
The lifecycle of a product is an important part of being more sustainable. Soma continues to help extend product life through our Bra Donation Program. Since 2010, we’ve donated millions of bras to our charity partners, helping support women and the planet by diverting waste from landfills.
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More to Explore
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Career Lessons from Women in Leadership
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Associates Gives Back: Creating Community in Fort Myers
During Volunteer Month, our associates came together with impactful organizations like the Gulf Coast Humane Society and Habitat for Humanity to support our local communities.
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Behind the Brand | Chico's FAS
At Chico’s FAS, we’re lifelong learners and accountable change makers—always striving to get better every day. Learn more about our story.
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